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North Carolina


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Lynn Davis Minges
Assistant Secretary of Tourism, Marketing and Global Branding
North Carolina Department of Commerce 
4324 Mail Service Center
Raleigh, NC 27699-4324

For Media Inquiries, Contact:

Margo Metzger, Public Relations Director
North Carolina Division of Tourism, Film and Sports Development
mmetzger@nccommerce.com, (919) 733-4171


Lynn Minges is the Assistant Secretary of Tourism, Marketing, and Global Branding for the North Carolina Department of Commerce. In this role, she provides leadership and strategic direction for the state’s tourism, film, sports, and wine industries while marketing the state as the preferred location for domestic and international business.  She reports to Commerce Secretary, Keith Crisco.

Lynn currently serves as Chair of the National Council of State Travel Directors and serves on both the board of directors of the US Travel Association and on the organization’s Executive Committee. She is a past chair of Travel South USA and currently serves as Treasurer of that 11 member Board of Directors.  Lynn also serves on the Business Advisory Council of the John A. Walker College of Business at Appalachian State University.

Under her leadership, the department has been recognized with numerous national and international awards for marketing excellence. Lynn has been recognized by Triangle Business Journal with their “Outstanding Women in Business Award.” 

She is a graduate of Peace College and North Carolina State University and has held several key leadership roles in her nearly 20 year career with the North Carolina Department of Commerce. 

Lynn and her husband, Brad, have two daughters, Caroline and Elizabeth, and three golden retrievers and split their time between Raleigh and Indian Beach, NC


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