Connecting southern destinations, attractions, entertainment and hotels with tour operators and journalists from around the world who influence more visitor spending money in the region.

Travel South USA is the official regional marketing organization for the Southern United States. Our mission is to promote, foster and encourage travel to and within the states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

Visit for more information about each of our member states and the latest in Southern Trip Ideas.

Experience the Authentic South

International Showcase 2015

The 4th Annual Travel South USA International Showcase will be held in Charlotte, North Carolina, from November 30 - December 3, 2015. Top-producing International Tour Operators and US Receptive Buyers will be on hand to meet one-on-one with Southern Travel Suppliers to grow Southern tourism. 

Registration for Travel South USA's 2015 International Showcase is closed. We look forward to welcoming all delegates to beautiful Charlotte, North Carolina soon!

Check out the video below for a full recap of the show and a small preview of what is to come next year in Charlotte, North Carolina!

Domestic Showcase 2015
The 33rd Annual Travel South Showcase was held in Shreveport, Louisiana from March 22-25, 2015. Top-producing Tour Operators and US Receptive Buyers were on hand to meet one-on-one with Southern Travel Suppliers to grow Southern tourism. Almost 600 delegates were in attendance!

There were 3 FULL days of scheduled appointments, great music and entertainment, terrific shopping, dining, and so much more! Travel South USA would like to thank the host city, Shreveport-Bossier CTB, as well as the Louisiana Office of Tourism for helping to put on a great show.

Travel South USA's 34th Domestic Showcase will be held in Winston-Salem, North Carolina, from March 6-9, 2016. 

If you have not attended Travel South Showcase before, please watch this recap video from the incredibly successful 2014 Showcase in Charleston, West Virginia. Recap videos from Shreveport-Bossier will be available shortly.

To see additional Travel South Showcase recap videos, click here!

 Travel South Tour Planner

The Group Travel Leader produces the official Travel South Tour Planner in cooperation with Travel South USA each January. It covers all twelve Southern states that are members of Travel South USA and highlight cities and attractions throughout the south!

Download the digital edition.

Seeking new groups  to bring to your destination? If so, there is no better advertising  vehicle for southern group travel destinations than the Official Travel South Tour Planner. Published each January, consider showcasing your destination in next year's edition. 

2013/2014 International Marketing Plan

Take a look at our International Marketing Plan! Partner with us as we execute strategies to capture more international visitors in the South who will stay longer and spend more money. Included is some of the latest tourism research and trends, as well as information about our strategies for increasing international visitors to the South and our top markets for growth potential.  

Our mission here at Travel South USA is to market the South as a unique and desirable destination for visitors from all corners of the globe. This marketing plan will help us achieve those goals. We would love to discuss aligning your plans with those of the South - download the plan, take a look, then give us a call!


Media Relations at Travel South USA

Travel South USA is actively involved in media relations. Our 2013-2014 marketing plan involves dedicated resources to create positive coverage in the marketplace for our member states. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refers to the relationship that an organization develops with journalists, while public relations extend that relationship beyond the media to the general public. Take a second to check out a few of our most recent results on our Media page here.

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