Connecting southern destinations, attractions, entertainment and hotels with tour operators and journalists from around the world who influence more visitor spending money in the region.

Travel South USA is the official regional marketing organization for the Southern United States. Our mission is to promote, foster and encourage travel to and within the states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

Visit for more information about each of our member states and the latest in Southern Trip Ideas.

Experience the Authentic South

Domestic Showcase 2016
The 34th Annual Travel South Showcase was held in Winston Salem, North Carolina from March 6-9, 2016. Top-producing tour operators and U.S. receptive buyers were on hand to meet one-on-one with Southern travel suppliers to grow Southern tourism.

There were three full days of scheduled appointments, great music and entertainment, terrific shopping, dining, and so much more! Travel South USA would like to thank the host city, Visit Winston Salem, as well as the host state, Visit North Carolina, for working together to put on a great show!

 If you have not attended Travel South Showcase before, please watch this recap video from the incredibly successful 2015 Showcase in Shreveport, Louisiana. 

To see photos from the 2016 Travel South Showcase, click here!

International Showcase 2015

The 4th Annual 
Travel South USA International Showcase was held in Charlotte, North Carolina, from November 30 - December 3, 2015. Top-producing international tour operators and U.S. receptive buyers met one-on-one with Southern Travel Suppliers to grow Southern tourism. 

Travel South USA would like to sincerely thank the host city, Visit Charlotte, and the host state, Visit North Carolina, for helping to put on an incredibly successful show! Also, thank you to all of our delegates that came
together to make this a great show!

Next year's 5th Annual Travel South USA International Showcase will be held in Atlanta, Georgia. Dates are still to be determined. Early-bird registration for buyers will open May 2, 2016. 

Travel South Tour Planner

The Group Travel Leader produces the official Travel South Tour Planner in cooperation with Travel South USA each January. It covers all twelve Southern states that are members of Travel South USA and highlight cities and attractions throughout the south!

View the digital edition.

Seeking new groups to bring to your destination? If so, there is no better advertising vehicle for southern group travel destinations than the official Travel South USA Tour Planner. Published each January, consider showcasing your destination in next year's edition. 

2015/2016 International Marketing Plan

Take a look at our International Marketing Plan! Partner with us as we execute strategies to capture more international visitors in the South who will stay longer and spend more money. Included is some of the latest tourism research and trends, as well as information about our strategies for increasing international visitors to the South and our top markets for growth potential.  

Our mission here at Travel South USA is to market the South as a unique and desirable destination for visitors from all corners of the globe. This marketing plan will help us achieve those goals. We would love to discuss aligning your plans with those of the South - click on the plan to take a look, then give us a call!
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