Discover the Southern Way!

Travel South USA is the official regional marketing organization for the Southern United States. Our mission is to promote, foster and encourage travel to and within the states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

Visit www.TravelSouthUSA.com for more information about each of our member states and the latest in Southern Trip Ideas.

Showcase 2012 Registration is... OPEN!

Showcase 2012 is in Louisville, KY. Meet with over 600 tourism professionals while in the home of the Kentucky Derby, Muhammed Ali and Lousiville Slugger Museums and hundreds of other amazing attractions, restaurants, and events! If you made it to Showcase 2011 and experienced Kentucky's "Bootlegger Party" then you know it's going to be a great time!

So hurry-up and register today!
Click here for more information.

Travel South Hosts Foreign Journalist

Travel South USA, collaborating with the state tourism offices of Georgia, North Carolina and South Carolina along with the convention bureaus of Atlanta, Savannah, Charleston, Charlotte and Asheville hosted Henri Yadan, a French journalist, October 15-22, 2011. Mr. Yadan and photojournalist, Michael Lechnault, will publish full feature articles with a focus on Tourism and Gastronomy for two of France’s leading upscale... (read full story)

Marketing Strategy for 2012

Includes connecting with the Travel Trade and Advocacy for the Economic Impact of Tourism

August 2011, (Atlanta, GA) The Travel South Board of Directors adopted the FY 2012 Strategic

Plan and Budget during their annual meeting. “We have made great strides in the past 18 months with our collaborative approach of marketing the region, using print and on-line advertising in overseas markets and connecting with the travel trade community. We will continue our strategic approach in the coming year,"says Kevin Langston, Deputy Commissioner, Georgia Tourism and current Travel South USA Chairman. During times of tight budgets, leveraging promotional dollars makes good business sense and extends tourism messages beyond what an individual state could accomplish alone. In FY 2010, we exceeded our goals for economic impact, buyer ratios, participation, website deliverables, appointment scheduling and satisfaction ratings. We have a very engaged Board of Directors and thanks to a focused approach, we are growing tourism revenues and market share for the south.

The 2012 plan includes opportunities for CVB’s, hotels, restaurants and receptive operators’ partners to be involved. Click here to download the plan and registration forms or call 404.231.1790

Suppliers and Tour Operators

Official Travel South Tour Planner Magazine – Are you looking to bring groups to your destination? If so, there is no better advertising vehicle for southern group travel destinations than the Official Travel South Tour Planner published each January by The Group Travel Leader in partnership with Travel South USA.

The Group Travel Leader produces the official Travel South Tour Planner in cooperation with Travel South USA each January. It covers all eleven of the southern states that are members of Travel South USA and highlight cities and attractions throughout the south!

Download the media flyer or contact Kelly Tyner with The Group Travel Leader at 888-253-0455 to receive a media kit with rates, deadlines, and a sample copy of the tour planner. Space closes December 1, so don't delay!