Connecting southern destinations, attractions, entertainment and hotels with tour operators and journalists from around the world who influence more visitor spending money in the region.

Travel South USA is the official regional marketing organization for the Southern United States. Our mission is to promote, foster and encourage travel to and within the states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

Visit for more information about each of our member states and the latest in Southern Trip Ideas.

Experience the Authentic South


The 3rd Annual Travel South USA International Showcase is headed to "The Big Easy," New Orleans, Louisiana from December 1-4, 2014. Top-producing International Tour Operators and US Receptive Buyers will be on hand to meet one-on-one with Southern Travel Suppliers to grow Southern tourism.

There will be 3 FULL days of scheduled appointments, great music and entertainment, terrific shopping, dining, and so much more!


Watch a Travel South International Showcase 2013 recap here:

 >Learn more.

"I have been in this industry for 25+ years and this is the best travel showcase I have ever attended. It was the perfect mixture of fun and productivity. A unique formula for success!" - International Tour Buyer - Germany

Domestic Showcase 2014 

We are pleased to announce that Travel South Showcase 2014 was a huge success! From February 23-26, 2014, Charleston, West Virginia, hosted over 540 delegates from all over the country for the South's only regional Marketplace focused solely on the cultural, musical, artistic and culinary heritage of the South.

Showcase delegates attended action-oriented meetings, enjoyed expansive networking opportunities and unforgettable events all wrapped in a unique package of Southern hospitality.

Travel South USA would like to extend our sincere gratitude to the host state and city, West Virginia Tourism & Charleston CVB, respectively, as well as everyone else that was instrumental in putting on a great show! All of our delegates had great appointment schedules and truly enjoyed the networking and events.  

Betty Carver, Commissioner of the West Virginia Division of Tourism, provides a video recap of Travel South Showcase 2014: 

To see additional Travel South Showcase recap videos, click here

Go ahead and mark your calendars for the 33rd Annual Travel South Showcase next year in Shreveport, Louisiana, from March 22-25, 2015!  

2013/2014 International Marketing Plan

Take a look at our International Marketing Plan!  Partner with us as we execute strategies to capture more international visitors in the South who will stay longer and spend more money.  Included is some of the latest tourism research and trends, as well as information about our strategies for increasing international visitors to the South and our top markets for growth potential.  

Our mission here at Travel South USA is to market the South as a unique and desirable destination for visitors from all corners of the globe.  This marketing plan will help us achieve those goals.  We would love to discuss aligning your plans with those of the South - download the plan, take a look, then give us a call!


Media Relations at Travel South USA

Travel South USA is actively involved in media relations.  Our 2013-2014 marketing plan involves dedicated resources to create positive coverage in the marketplace for our member states.  Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect.  Media relations refers to the relationship that an organization develops with journalists, while public relations extend that relationship beyond the media to the general public.  Take a second to check out a few of our most recent results on our Media page here.    

Travel South Tour Planner

The Group Travel Leader produces the official Travel South Tour Planner in cooperation with Travel South USA each January. It covers all eleven of the southern states that are members of Travel South USA and highlight cities and attractions throughout the south!

Download the digital edition. 

Official Travel South Tour Planner Magazine – Seeking new groups to bring to your destination? If so, there is no better advertising vehicle for southern group travel destinations than the Official Travel South Tour Planner. Published each January, consider showcasing your destination in next year's edition.


Latest Videos

2013 International Showcase Recap!

2013 Domestic Showcase Recap!

Travel South USA's Land of Dreams

Harlem Shake - Travel South Style
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