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 BOARD OF DIRECTORS BIOGRAPHY
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Alisa Bailey
President and CEO,
Virginia Tourism Corporation
901 E Byrd St Richmond, VA 23219
Sana Keller, Canadian Public Relations & Marketing Manager
Virginia Tourism Corporation
sanak@sympatico.ca, (416) 231-5692
Or
Julia Scott, International Public Relations Manager
Virginia Tourism Corporation
Jscott@virginia.org, (804) 545-5575
Since 2003, Alisa L. Bailey has served as President and CEO of the Virginia Tourism Corporation. As such, she oversees the agency’s $19.7 million budget and its 75 employees. Tourism in Virginia is a $19 billion industry, supporting 204,000 jobs and generating $1.3 billion in state and local taxes.
During her tenure, VTC has received numerous industry awards including receiving twice “Best Marketing Campaign” from the U.S. Travel Association. In addition, VTC achieves a return of $5 in state and local taxes for every $1 invested in marketing. In 2010, the Southeast Tourism Society bestowed VTC with the Best Tourism Office award. In 2012, Ms. Bailey was named one of the “Top 25 Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International.
Ms. Bailey serves on the boards of the U.S. Travel Association and the National Council of State Tourism Directors. Prior to assuming her current position, she was West Virginia’s first woman Bureau Chief of Commerce and State Tourism Commissioner. A native of Charleston, WV, Ms. Bailey earned a B.S. in Journalism from West Virginia University. She is married and the mother of two adult children.
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