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Lee Sentell
Director, Alabama Bureau of Tourism and Travel
PO Box 4927
Montgomery, AL 36103

For Media Inquiries, contact:
Ami Simpson, Public Relations
Ami.Simpson@tourism.alabama.gov
(334) 242-4537

During his first four years as Alabama’s travel director, Lee Sentell received national and regional awards and saw tourism increase in his state by 33 percent. The Alabama Bureau of Tourism and Travel implemented award-winning annual campaigns, including the 2005 Year of Alabama Food which was named the nation’s best Special Promotion by the National Council of State Tourism Directors.

In the past, Lee was the first director of marketing for the U.S. Space Camp at the U.S. Space & Rocket Center and afterwards became the tourism director for Huntsville, Alabama, where he stayed for the next 12 years.

He has also chaired the Alabama Bureau of Tourism and Travel Advisory Board, the Alabama Travel Council Board, and the North Alabama Tourism Association Board. He received his Bachelor of Arts Degree in Communications from Auburn University.

Under his guidance for the state, the agency created new publications touting the attractions and events that set Alabama apart from other states: the Civil Rights Museum Trail, the Hank Williams Trail, and the newly-released Must-See Arts Destinations of Alabama are some of the more popular. Serving as state travel director since January 15, 2003, Sentell was recently reappointed by Governor Bob Riley to serve another four-year term. The state of Alabama continues to look ahead to what exciting new programs and operations Lee will instill in the state of Alabama.