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Travel South USA is the Official Regioinal Destination Marketing Orgnaization for the Southern United States, representing the 12 states of ALABAMA, ARKANSAS, FLORIDA, GEORGIA, KENTUCKY, LOUISIANA, MISSISSIPPI, NORTH CAROLINA, SOUTH CAROLINA, TENNESSEE, VIRGINIA, and WEST VIRGINIA.


 
 

BOARD OF DIRECTORS BIOGRAPHY
Back to Staff/Board Directory

Frank "Bud" L. Nocera
President & CEO, VISIT FLORIDA
661 East Jefferson Street, Suite 300
P. O. Box 1100
Tallahassee, FL 32301

For Media Inquiries, Contact:
Tracy Vaughan
VISIT FLORIDA
TVaughan@visitflorida.org (850) 205-3805
Or
Henny Groenendijk, Canadian Public Relations
VISIT FLORIDA
hgroenendijk@thermrgroup.ca, (416) 485-2573 ext.231

Bud Nocera, VISIT FLORIDA’s President and Chief Executive Officer, originally joined the corporation in 1997 as Executive Vice President and Chief Operating Officer.

Nocera’s primary focus has been developing a strategic plan for visitor services, marketing, and domestic and international sales. His skills in destination marketing, sales and public relations have significantly impacted the way Florida is promoted both domestically and internationally.

Mr. Nocera has more than 30 years of experience in tourism sales and marketing. Before joining

VISIT FLORIDA, his destination marketing career began in 1980 in Jacksonville, where he was the first person to serve as director of tourism sales at the Jacksonville Convention and Visitors Bureau. In 1983, he became the founding executive director of the Lee County Visitor and Convention Bureau. In addition, he also served as vice president of community services at The Florida Aquarium in Tampa and was director of marketing and tourism for the City of Fort Myers. Mr. Nocera graduated with a B.A. degree in communications from the University of South Florida, Tampa.



       
 
   
   
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