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International Showcase Registration is open!


Atlanta, GA – May 12, 2012

Travel South USA is launching a BRAND NEW Showcase! Travel South INTERNATIONAL Showcase will connect international buyers from all over the world with southern domestic buyers. The show will be held in Atlanta, GA November 26-29. 

This is a POD (booth share) based program. Attractions are encouraged to team up with other local, or regional suppliers to SELL THE EXPERIENCE! not just the destination...

So hurry up! Only a limited number of spots are available!

More information here!




There's no denying it... Showcase 2012 was nothing short of a roaring success!

Atlanta, GA – March 19, 2012

Travel South USA hosted the 30th Annual Travel South Showcase in Louisville, KY March 4-7 and exceeded expectations by being the Trifecta of Trade Shows – the BEST business opportunities, the BEST networking events and the BEST overall experience of the YEAR for the delegates!

Showcase 2012 hosted 600 delegates, scheduled over 7000 appointments, delivered over $700,000 of economic impact to the city and generated close to $15 Million in future tourism sales for the region. 

Over 158 tour buyers and journalists met with 200 southern destinations, hotels, restaurants, attractions and travel service providers to increase tourism business and grow the region’s market share of tourist dollars spent. Pre- and post-FAM programs included Kentucky, Tennessee, Virginia and West Virginia. Full Release





Over $20, 000 raised for Old Friends during Showcase!

A joint effort on behalf of Old Friends by Tourism Cares and Travel South USA yielded $20,142 for the Georgetown, Kentucky-based farm for retired thoroughbred racehorses. The initiative was undertaken in the weeks prior to and during Travel South's Showcase held in Louisville, March 4-7.  Tourism Cares will be awarding a grant of $12,342 to Old Friends and the Georgetown-Scott County Tourism Commission and Lexington (KY) Convention and Visitors Bureau will be providing direct support of $2,800 and $5,000, respectively.  Full Release




Is it 2013 yet??? Mark your calendars!



Showcase 2012 in Louisville has ended and we have to admit... it was the best one yet! We want to thank all the Buyers, Suppliers, Travel Service Providers, Sponsors, Media, Volunteers, the list goes on and on... and ESPECIALLY the Kentucky Department of Travel and Tourism and The Louisville CVB. Without everyone's help we couldn't have made this one the best one yet... until next year in Little Rock Arkansas!

Mark your calendars for February 17-20 and get ready for the 31st annual Showcase! Arkansas is already ready to host and ready to boast the best Showcase! Stay tuned for updates!


Travel South Hosts Foreign Journalist

Travel South USA, collaborating with the state tourism offices of Georgia, North Carolina and South Carolina along with the convention bureaus of Atlanta, Savannah, Charleston, Charlotte and Asheville hosted Henri Yadan, a French journalist, October 15-22, 2011.   Mr. Yadan and photojournalist, Michael Lechnault, will publish full feature articles with a focus on Tourism and Gastronomy for two of France’s leading upscale... (read full story)



 

Marketing Strategy for 2012

 
Includes connecting with the Travel Trade and Advocacy for the Economic Impact of Tourism 

August 2011, (Atlanta, GA) The Travel South Board of Directors adopted the FY 2012 Strategic 

Plan and Budget during their annual meeting. “We have made great strides in the past 18 months with our collaborative approach of marketing the region, using print and on-line advertising in overseas markets and connecting with the travel trade community. We will continue our strategic approach in the coming year,"says Kevin Langston, Deputy Commissioner, Georgia Tourism and current Travel South USA Chairman. During times of tight budgets, leveraging promotional dollars makes good business sense and extends tourism messages beyond what an individual state could accomplish alone. In FY 2010, we exceeded our goals for economic impact, buyer ratios, participation, website deliverables, appointment scheduling and satisfaction ratings. We have a very engaged Board of Directors and thanks to a focused approach, we are growing tourism revenues and market share for the south. 

The 2012 plan includes opportunities for CVB’s, hotels, restaurants and receptive operators’ partners to be involved. Click here to download the plan and registration forms or call 404.231.1790


 

Suppliers and Tour Operators

Official Travel South Tour Planner Magazine – Are you looking to bring groups to your destination?  If so, there is no better advertising vehicle for southern group travel destinations than the Official Travel South Tour Planner published each January by The Group Travel Leader in partnership with Travel South USA.


The Group Travel Leader produces the official Travel South Tour Planner in cooperation with Travel South USA each January. It covers all eleven of the southern states that are members of Travel South USA and highlight cities and attractions throughout the south!

Download the media flyer or contact Kelly Tyner with The Group Travel Leader at 888-253-0455 to receive a media kit with rates, deadlines, and a sample copy of the tour planner. Space closes December 1, so don't delay!




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